I’ve been meaning to write this blog post for a while, but with Christmas just over a week away and Ads popping up all over social media, I thought now is definitely the time to do it! Now, I don’t feel as though I need to justify why I take on paid work, so thats not why I’m writing this, but I do feel the need to be transparent to people that choose to follow me and my family is important. So here it is…
I first started paid work through my instagram only a few months ago, I have always moaned about people that post ads which have no relevance to their feeds whatsoever, or advertising something that we all know they don’t really use *cough Tommee Tippee machine for a 4 year old, cough* but I mean, whatever, if thats what people want to do for money, its up to them and I know where that unfollow button is…for sure. However, thats not how I want to make money and I will ALWAYS only ever take on something that I love and that I would buy anyway, or items that I love, but cant necessarily afford to buy. When an opportunity comes my way that fits with my morals and values, and its something that I feel happy to advertise, I’m gonna grab it.
The decision to monetise my social media, came after a suggestion from a friend I’ve made via instagram. I thought, I put so much effort into some of my shots, getting paid to do something I love would be a massive bonus, and it is, but at the moment I wouldn’t be able to rely on it for an income. It’s purely to buy my kids and I nice things, and its come in really handy this Christmas as (and I have no shame in admitting this) money has been tight since we have been forced to live apart for the past 6 months.
My first “job” was with VTech. it was kind of a unique one as we got invited to go to a launch event for it in London too, so the fee covered our travel expenses, the time for us being there and to post the image. I LOVED IT! It was a fab experience for the girls, we had a day out and got paid to post a photo which took me all of an hour to shoot and edit.
My paid work has come from various agencies, one I like in particular is Takumi. It’s an app on your phone, and most jobs include the product. So you get the invite, you can read the brief, make sure you can complete the job within the time scale given, and if you want to accept it you can, or you decline it, I’ve actually declined a lot of invites, but thankfully you aren’t penalised for doing this. You are then sent the product, shoot it, and submit for approval so it fits in line with the brief you are given. The captions are all your own words, you just need to mention certain things and include the hashtags they would like you to use. This is to keep it natural and non-salesy, and engaging with your followers.
Another app I like is Tribe. With this one its a little different as the campaigns all come up as a list, you go and buy the item (sometimes they ask you to submit something similar to what you would if you had the product and if they’re happy and want to go ahead they will then send the product to you). When you submit the post you determine how much money you would like to be paid. The company then reviews your submission, then they can approve it or decline it, or ask you to change a few things so they can review it before they go ahead. I’ve taken a few more jobs from this platform lately, but it can be a bit annoying if you go out, buy the product and then have it declined so I only usually do it if I’m going to buy it anyway, if its something free (like the Canon creative park) or if you can submit something similar to what you would and they send the sample for you after (Omlet dog crate is a good example of this).
There are lots more influencer agencies available, but these are the main ones that I seek out paid jobs with. You do need to keep in mind that some will only take you on if you have over a certain amount of followers and if your engagement is good. Theres no use taking on a job, posting then not engaging with the people commenting on it. The brands you work with will follow the progress of posts and I always think the more effort I put in, the more likely that brand will work with me again in the future. Some brands actually ask for insights (all the info about how many people have commented/clicked/liked your post) to see how well its performed. This is why I recently switched my profile from a personal to a business account to enable this particular feature.
Sometimes, the opportunities come to you. Weareinfluencernetwork messaged me on instagram about a campaign that was coming up and we had a discussion about fees etc before I proceeded with working on their campaign. At first it can make you a bit nervous but it really is a business negotiation so you need to take the emotion out of it. The worst they can say is no!
So I’m sure you are all wondering just how much can you get paid? If you start off with 1% of your following thats usually the average for one photo post. So mine at the moment standing at around 6.7k followers would be £67. However, if I am negotiating the fees I will always ask for more if I need to go buy the product. If the post is a video post, you can look at double that figure. Stories will be lower because they only last for 24 hours, a recent campaign gave me £130 for one feed post, one story, and I got given a £50 gift voucher to purchase the product. Each brand is slightly different but the 1% figure is always a good starting point. But one thing you shouldn’t do is undersell yourself. It does take time, planning and effort on your behalf, the big brands are saving a massive amount of money on advertising by using influencers across social media, so don’t be afraid to up that price a little more if you are going to create a good quality post.
I think thats pretty much everything I need to cover at the moment…if you have any questions either leave me a comment or DM me on my instagram @that.twin.mother.
And remember, if you see an ad from someone you love following, give it a like and a comment. I’m sure you all would go mental if you saw me on TV advertising some fucking Iceland food in a sequinned dress screaming “Thats why mums go to Iceland!” so go wild for those instagram posts too. I feel proud of what I’ve done so far, and every comment, like and DM supporting me means the world. So thank you!